User acceptance of media tablets: An empirical examination of perceived value

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Media tablets have been one of the most innovative and popular mobile devices with the rapid development of mobile computing technology. The purpose of this study is to offer a clear understanding of the overall adoption processes by starting from the characteristics of a media tablet to adoption intention via perceived value. This study investigates the relationships between the value of media tablet (e.g., usefulness, enjoyment, social image, and risk) and the product characteristics (e.g., design, functionality, contents, brand, and price). Perceived benefits including perceived usefulness, perceived enjoyment, and social image seem to have a greater impact than the level of perceived sacrifice on perceived value. Perceived usefulness is the strongest factor determining adoption intention through perceived value. An innovative design affects social image, and brand name positively affects both perceived usefulness and social image. Functionality and content have a positive influence on both perceived usefulness and enjoyment. Price positively affects perceived risk. This research also finds that smartphone experience moderates the effect of perceived usefulness on perceived value, and personal innovativeness offsets the negative effect of perceived risk on perceived value as a moderator. These findings contribute a number of implications for academia and practitioners. (C) 2015 Elsevier Ltd. All rights reserved.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2017-07
Language
English
Article Type
Article
Keywords

MOBILE DATA SERVICES; INFORMATION-TECHNOLOGY; CUSTOMER VALUE; PERSONAL INNOVATIVENESS; INTRINSIC MOTIVATION; PRODUCT EVALUATIONS; CONCEPTUAL-MODEL; BRAND-NAME; ADOPTION; PRICE

Citation

TELEMATICS AND INFORMATICS, v.34, no.4, pp.206 - 223

ISSN
0736-5853
DOI
10.1016/j.tele.2015.11.004
URI
http://hdl.handle.net/10203/223757
Appears in Collection
MG-Journal Papers(저널논문)
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