Evaluating the Efficiency of Mobile Content Companies Using Data Envelopment Analysis and Principal Component Analysis

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This paper evaluates the efficiency of mobile content firms through a hybrid approach combining data envelopment analysis (DEA) to analyze the relative efficiency and performance of firms and principal component analysis (PCA) to analyze data structures. We performed a DEA using the total amount of assets, operating costs, employees, and years in business as inputs, and revenue as output. We calculated fifteen combinations of DEA efficiency in the mobile content firms. We performed a PCA on the results of the fifteen DEA models, dividing the mobile content firms into those having either 'asset-oriented' or 'manpower and experience-oriented' efficiency. Discriminant analysis was used to validate the relationship between the efficiency models and mobile content types. This paper contributes toward the construction of a framework that combines the DEA and PCA approaches in mobile content firms for use in comprehensive measurements. Such a framework has the potential to present major factors of efficiency for sustainable management in mobile content firms and to aid in planning mobile content industry policies.
Publisher
ELECTRONICS TELECOMMUNICATIONS RESEARCH INST
Issue Date
2011-06
Language
English
Article Type
Article
Keywords

DEA; PERFORMANCE; INDUSTRY; COMMERCE; MODEL

Citation

ETRI JOURNAL, v.33, no.3, pp.443 - 453

ISSN
1225-6463
URI
http://hdl.handle.net/10203/223399
Appears in Collection
MG-Journal Papers(저널논문)
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