Cross-cultural analysis on motives and concerns of dashcam video sharing

Abstract

Dashcams, among other smart vehicle technologies, have been gaining interest around the world. In this fast growing industry, it is important to recognize motives and privacy issues in vehicle related sensor data. Understanding and analyzing differences among dashcam video sharing culture is vital because dashcam usage is closely related to many factors that vary in different countries, such as traffic regulation, privacy law, and social economic status. This study examines differences in motives and concerns of dashcam video sharing across Korea, China, and Russia. The online survey results from these countries (Korea: n = 373, China: n = 317, Russia: n = 400) indicated two major motives for sharing dashcam data ― Factor 1: reciprocal altruism & social justice and Factor 2: monetary reward. Respondents from all three countries felt more strongly toward reciprocal altruism & social justice motive and less toward monetary reward motive. However, regarding privacy concerns, the surveys presented more discrepancy among these countries. This indicates that disparity in culture and traffic regulations influences opinions about privacy concerns, but does not make a significant influence in motives.