Motivations for economic news consumption and sharing on Facebook : a uses and gratifications perspective = 페이스북에서의 경제뉴스 소비 및 공유에 대한 이용과 충족 연구 a uses and gratifications perspective

Social media are becoming increasingly useful for consumers to get the latest news of current affairs and events personalized to their needs. A growing number of people are preferring to read and share news of various topics beyond those of their friends, family and communities via new media platforms. This research takes a step forward from previous studies by examining media usage motives for online economic news consumption and sharing on Facebook from the theoretical perspective of uses and gratifications. With behavioral typologies of information seeking, socializing, status seeking, prior experience, sharing and convenience, a survey of 170 people in South Korea was conducted to assess their economic news uses on Facebook. A statistical technique of structural equation modeling was used to test the model and evaluate relations among the predictive factors. The results suggest that convenience needs drive users to seek information, socialize and improve their status by sharing quality economic news on the social media site.
Advisors
Park, Byunghoresearcher박병호researcher
Publisher
한국과학기술원
Issue Date
2016
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 정보경영프로그램, 2016.8 ,[iii, 54 p. :]

Keywords

Uses and gratifications; economic news; Facebook; social media; structural equation modeling; 이용과 충족 이론; 페이스북; 경제뉴스; 소셜 미디어; 커뮤니케이션

URI
http://hdl.handle.net/10203/221915
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=664512&flag=t
Appears in Collection
KSIM-Theses_Master(석사논문)
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