User resistance to change MIM payments간편 결제 사용자들의 서비스 전환에 대한 저항 행동에 관한 연구

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Mobile payment services have developed as a result of recent advancements in fintech. Although various studies have investigated why people adopt these new services, there is a lack of empirical research on retaining long-term users. This study examines people’s use of mobile payments from the viewpoint of perceived risk. Survey data collected from 162 respondents were analyzed using structural equation modeling. The results show that security and components related to personal information are significant factors. This study provides practical academic and managerial implications for mobile instant messenger (MIM) payment service providers, and extends the suitability of resistance theory to MIM payments in the emerging mobile payment market.
Advisors
Park, Myeong-Cheolresearcher박명철researcher
Description
한국과학기술원 :기술경영학과,
Publisher
한국과학기술원
Issue Date
2016
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 기술경영학과, 2016.2 ,[iv, 37 p. :]

Keywords

resistance to change; resistance attitude; trust; mobile instant messenger; mobile payment; 전환 저항; 신뢰; 저항 태도; 모바일 메신져; 모바일 결제

URI
http://hdl.handle.net/10203/221317
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=649360&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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