학위논문(석사) - 한국과학기술원 : 경영공학부, 2016.2 ,[vi, 82 p. :]
녹색광고; 이익/손실 프레이밍; 해석수준; 심리적거리; 생리적 반응; green advertising; gain/loss framing; construal level; psychological distance; physiological response
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