There have been continuously a number of expectations: Social media may play a role of indicator that shows
the degree of engagement and preference of choices of users toward music or movies. However, finding
appropriate software tools in the market to verify this sort of expectation is too costly and complicated in their
natures, and this causes a number of difficulties to attempt technical experimentation. A convenient and easy tool
to facilitate such experimentation was developed in this study and was used successfully for performing various
measurements with regard to user engagement in music and movies.