Continuance usage of corporate SNS pages: A communicative ecology perspective

This study develops a research model that explains the continuance of corporate social network service (SNS) pages. In order to find antecedents that influence end users' continuance intention, this study adopts communicative ecology theory from media and communication studies. Results indicate that the quality of social interaction is the most salient feature, as indicated by the fact that it has the highest impact on perceived usefulness and enjoyment. Moreover, content quality also increases both perceived usefulness and enjoyment, while SNS platform quality and service quality increase perceived usefulness only. In addition, perceived network size moderates the impact of social interaction quality on perceived enjoyment. (C) 2016 Elsevier B.V. All rights reserved
Publisher
ELSEVIER SCIENCE BV
Issue Date
2016-09
Language
ENG
Keywords

EXPECTATION-CONFIRMATION MODEL; INFORMATION-SYSTEMS; USER ACCEPTANCE; VIRTUAL COMMUNITIES; NETWORK EXTERNALITIES; MCLEAN MODEL; ONLINE; TECHNOLOGY; BEHAVIOR; SUCCESS

Citation

INFORMATION & MANAGEMENT, v.53, no.6, pp.740 - 751

ISSN
0378-7206
DOI
10.1016/j.im.2016.02.010
URI
http://hdl.handle.net/10203/213509
Appears in Collection
MG-Journal Papers(저널논문)
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