휴대폰 결제방식에 대한 소비자의 인지적 특성 규명에 관한 연구 A study on the consumers perceptual characteristics of cellular-phone payment system

Cellular-phone payment system is a new innovating technology emerged in Korea since 2001. Previous studies concerning the electronic payment system are usually about the payment process itself, so they focused on the matter such as security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article identifies which characteristic of the cellular-phone payment service affects to the user status (user, non users). To do this, we used perceptual 4 characteristics in Rogers Technology Acceptance Model with one additional characteristic-security.
Publisher
한국경영과학회
Issue Date
2002
Citation

한국경영과학회 춘계학술대회논문집

URI
http://hdl.handle.net/10203/21112
Appears in Collection
KSIM-Conference Papers(학술회의논문)
Files in This Item
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