The impact of emotions on the helpfulness of movie reviews

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Online customer reviews have become a significant source of product-related information for consumers. As a result of the growing number of customer reviews, determining which customer reviews are the most helpful is important in reducing information overload. The ways in which reviews can be helpful need to be identified. In this study, we examine the impact of emotional content in online customer reviews on the number of votes those customer reviews receive that indicate they were helpful. We find that content that is more emotional yields more votes. Furthermore, our findings suggest that reviews with positive emotional content have a positive effect on review helpfulness whereas reviews with negative emotional content have no effect on review helpfulness. This study contributes to an understanding of emotional content in word of mouth and has important implications for online retailers and consumers. Copyright © 2015 Universidad Nacional Autónoma de México.
Publisher
UNIV NACIONAL AUTONOMA MEXICO
Issue Date
2015-06
Language
English
Citation

JOURNAL OF APPLIED RESEARCH AND TECHNOLOGY, v.13, no.3, pp.359 - 363

ISSN
1665-6423
URI
http://hdl.handle.net/10203/205438
Appears in Collection
MG-Journal Papers(저널논문)
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