Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea

Cited 43 time in webofscience Cited 49 time in scopus
  • Hit : 895
  • Download : 0
DC FieldValueLanguage
dc.contributor.authorOghuma, Apollos Patricksko
dc.contributor.authorChang, Younghoonko
dc.contributor.authorFernando Libaque-Saenz, Christianko
dc.contributor.authorPark, Myeong-Cheolko
dc.contributor.authorRho, Jae Jeungko
dc.date.accessioned2016-04-20T06:25:54Z-
dc.date.available2016-04-20T06:25:54Z-
dc.date.created2015-11-30-
dc.date.created2015-11-30-
dc.date.issued2015-09-
dc.identifier.citationTELECOMMUNICATIONS POLICY, v.39, no.8, pp.658 - 677-
dc.identifier.issn0308-5961-
dc.identifier.urihttp://hdl.handle.net/10203/205331-
dc.description.abstractFacilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM service has been replacing telecommunications operators (telcos)' short message service, and because third-party MIM applications are those gaining meaningful traction, this trend is threatening the telecommunications industry as it leads to losses in telcos' revenues. To cope with this onslaught of third-party MIM applications, telcos launched Joyn, their own MIM application. However, despite their similar technical characteristics, Joyn still lacks user traction. It is critical, therefore, to understand the antecedents to continuance use intention of MIM applications in both contexts. Based on the expanded expectation-confirmation model (ECM), the present research develops a benefit-confirmation model that examines the antecedents to continuance intention to use MIM applications, while provides a comparative analysis of two popular MIM applications in Korea KakaoTalk (third-party) and Joyn (telcos). A total of 467 data point were collected online. The structural equation modeling results of the total sample provide support for ECM-related hypotheses as well as for significant effects of net benefits and network benefits on continuance intention to use MIM applications, while the comparative analysis suggests that KakaoTalk's prominent features are hedonic in nature, whereas, Joyn's main attribute is its interoperability. The implications of these findings are discussed.-
dc.languageEnglish-
dc.publisherELSEVIER SCI LTD-
dc.subjectINFORMATION-TECHNOLOGY USAGE-
dc.subjectACCEPTANCE MODEL-
dc.subjectSYSTEMS SUCCESS-
dc.subjectMCLEAN MODEL-
dc.subjectNETWORK EXTERNALITIES-
dc.subjectCUSTOMER SATISFACTION-
dc.subjectINTRINSIC MOTIVATION-
dc.subjectLONGITUDINAL-FIELD-
dc.subjectCOMPETING MODELS-
dc.subjectPERCEIVED EASE-
dc.titleBenefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea-
dc.typeArticle-
dc.identifier.wosid000363079600004-
dc.identifier.scopusid2-s2.0-84942829063-
dc.type.rimsART-
dc.citation.volume39-
dc.citation.issue8-
dc.citation.beginningpage658-
dc.citation.endingpage677-
dc.citation.publicationnameTELECOMMUNICATIONS POLICY-
dc.identifier.doi10.1016/j.telpol.2015.07.009-
dc.contributor.localauthorPark, Myeong-Cheol-
dc.contributor.localauthorRho, Jae Jeung-
dc.contributor.nonIdAuthorOghuma, Apollos Patricks-
dc.contributor.nonIdAuthorChang, Younghoon-
dc.contributor.nonIdAuthorFernando Libaque-Saenz, Christian-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorExpectation-confirmation model-
dc.subject.keywordAuthorContinuance usage intention-
dc.subject.keywordAuthorJoyn-
dc.subject.keywordAuthorKakaoTalk-
dc.subject.keywordAuthorMobile instant messaging applications-
dc.subject.keywordPlusINFORMATION-TECHNOLOGY USAGE-
dc.subject.keywordPlusACCEPTANCE MODEL-
dc.subject.keywordPlusSYSTEMS SUCCESS-
dc.subject.keywordPlusMCLEAN MODEL-
dc.subject.keywordPlusNETWORK EXTERNALITIES-
dc.subject.keywordPlusCUSTOMER SATISFACTION-
dc.subject.keywordPlusINTRINSIC MOTIVATION-
dc.subject.keywordPlusLONGITUDINAL-FIELD-
dc.subject.keywordPlusCOMPETING MODELS-
dc.subject.keywordPlusPERCEIVED EASE-
Appears in Collection
MG-Journal Papers(저널논문)RIMS Journal Papers
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 43 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0