Deriving strategic priority of policies for creative tourism industry in Korea using AHP

Abstract

Our study is to determine the policy priorities for creative tourist industry using the AHP method in Korea. We conducted a literature review for the concept of creative tourism and policies to promote the industry. 13 experts participated in this research. The result shows that supporting venture businesses, midsize businesses, and entrepreneurs is the top policy priority. Protecting the intellectual property and investing in information technology are also important. The research shows that the AHP method is well applicable to determine the policy priorities for tourism industry.