Identifying Factors Affecting Behavioral Intent of Potential and Existing N-screen Service Users

Cited 5 time in webofscience Cited 0 time in scopus
  • Hit : 377
  • Download : 233
With recent advances in media technology the creation of a relatively new service, N-screen, has been realized. N-screen provides seamless connections among various media and enables users to enjoy entertainment content at any time and any location. With such recent advances comes opportunity; therefore, for those N-screen service providers who have established an early edge in the ICT industry, it is imperative that they maintain this and stay ahead of the ensuing competition. In this context, the objective of this study is two-fold; first, we aim to find factors influencing the behavior of existing and potential N-screen service users, and then second, to examine the differences in how these factors operate within the two user types. The results of this study show that the perceived value and subjective norm are important influencers in both user types. However, price fairness and innovativeness are only influential on the attitude and intention of potential users, while some aspects of media usage have only significant influences on the behavior and loyalty of existing users. Based on these results, we provide some implications for both researchers and practitioners who wish to better understand the nature of N-screen users.
Publisher
ELECTRONICS TELECOMMUNICATIONS RESEARCH INST
Issue Date
2015-04
Language
English
Article Type
Article
Keywords

PERSONAL INNOVATIVENESS; INFORMATION-TECHNOLOGY; ACCEPTANCE MODEL; BRAND LOYALTY; E-COMMERCE; MEDIA; IMPACT; QUALITY; GRATIFICATIONS; SATISFACTION

Citation

ETRI JOURNAL, v.37, no.2, pp.417 - 427

ISSN
1225-6463
DOI
10.4218/etrij.15.0114.0585
URI
http://hdl.handle.net/10203/198557
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
ART001976925.pdf(374.59 kB)Download
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 5 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0