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ArticleThe different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective
Lee, Jumin; Park, Do-Hyung; Han, Ingooresearcher, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011
ArticleThe effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement
Park, Do-Hyung; Lee, Jumin; Han, Ingooresearcher, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007