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Results 1-2 of 2 (Search time: 0.002 seconds).

NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1
The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective

Lee, Jumin; Park, Do-Hyung; Han, Ingooresearcher, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011

2
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement

Park, Do-Hyung; Lee, Jumin; Han, Ingooresearcher, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007

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