Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals

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dc.contributor.authorLee, Jongtaeko
dc.contributor.authorPark, Myeong-Cheolko
dc.date.accessioned2013-12-06T05:26:44Z-
dc.date.available2013-12-06T05:26:44Z-
dc.date.created2012-10-30-
dc.date.created2012-10-30-
dc.date.issued2013-06-
dc.identifier.citationINFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, v.11, no.2, pp.235 - 252-
dc.identifier.issn1617-9846-
dc.identifier.urihttp://hdl.handle.net/10203/182928-
dc.description.abstractThis study aims to clarify whether and how the portal sites in wired Internet environments can enhance their positions as market leaders in the mobile environment.The result may explain that the user's trust in the mobile services of portal sites (the mobile portal services) is related to the site's quality and the site's brand equity significantly and is a mediator to increase the user's intention to use mobile portal services. This study also explains that the user's experience with a smartphone can encourage portal users to expect that the mobile portal services are useful and that the experience can link brand equity in certain business environments to trust in the brand in other business environments. Site quality including the design quality of portal sites can affect the user's trust in the mobile services of the portal sites directly and can affect the user's intention to use the mobile portal services under certain conditions. Practically, this study suggests that portal sites should focus on designing and developing more usable sites with high-quality UI components-convenient menu navigation, a proper UI design, and usable content rather depend on their current position as the leading companies in the wired Internet environment.-
dc.languageEnglish-
dc.publisherSPRINGER HEIDELBERG-
dc.subjectWEB SITE QUALITY-
dc.subjectB2C E-COMMERCE-
dc.subjectCONSUMER TRUST-
dc.subjectBRAND EQUITY-
dc.subjectUSABILITY-
dc.subjectINTERNET-
dc.subjectIMPACT-
dc.subjectCOMMON-
dc.subjectMODEL-
dc.subjectRESPONSES-
dc.titleFactors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals-
dc.typeArticle-
dc.identifier.wosid000318412600004-
dc.identifier.scopusid2-s2.0-84876878556-
dc.type.rimsART-
dc.citation.volume11-
dc.citation.issue2-
dc.citation.beginningpage235-
dc.citation.endingpage252-
dc.citation.publicationnameINFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT-
dc.identifier.doi10.1007/s10257-012-0200-1-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.contributor.localauthorPark, Myeong-Cheol-
dc.contributor.nonIdAuthorLee, Jongtae-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorSmartphone-
dc.subject.keywordAuthorMobile service-
dc.subject.keywordAuthorBrand equity-
dc.subject.keywordAuthorSite quality-
dc.subject.keywordAuthorUI design-
dc.subject.keywordAuthorPortal site-
dc.subject.keywordPlusWEB SITE QUALITY-
dc.subject.keywordPlusB2C E-COMMERCE-
dc.subject.keywordPlusCONSUMER TRUST-
dc.subject.keywordPlusBRAND EQUITY-
dc.subject.keywordPlusUSABILITY-
dc.subject.keywordPlusINTERNET-
dc.subject.keywordPlusIMPACT-
dc.subject.keywordPlusCOMMON-
dc.subject.keywordPlusMODEL-
dc.subject.keywordPlusRESPONSES-
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