학위논문(석사) - 한국과학기술원 : 경영공학과, 2013.2, [ iv, 48 p. ]
구전활동; 경쟁마케팅; 온라인리뷰; 영화산업; Word-of-mouth; Competitive marketing activity; Online review; Movie industry; VAR model; VAR모형
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