학위논문(박사) - 한국과학기술원 : 경영공학전공, 2008.2, [ v, 209 p. ]
online consumer reviews; electronic word-of-mouth; consumer information processing; word-of-mouth; 전자구전; 온라인 사용자 후기; 소비자 정보처리; 구전; 집단지성; collective intelligence
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