Why do people continually use social computing? an experiential perspective

Abstract

Ph. D. Dissertation 박사 학위논문

Why do People Continually Use Social Computing? An Experiential Perspective 소셜 컴퓨팅 지속 사용에 관한 연구: 경험적 관점을 중심으로

Global Information and Telecommunication Technology Program, School of Innovation KAIST

2012

Why do People Continually Use Social Computing? An Experiential Perspective

Why do People Continually Use Social Computing? An Experiential Perspective

Advisor: Professor Zo, Hangjung By Abiyot Bayou Tehone Global Information and Telecommunication Technology Program, School of Innovation KAIST A thesis submitted to the faculty of KAIST in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Information and Telecommunication Technology. The study was conducted in accordance with Code of Research Ethics .

October 12, 2012 Approved by

__________________ Professor Hangjung Zo Major Advisor

Why do People Continually Use Social Computing? An Experiential Perspective

Abiyot Bayou Tehone The present dissertation has been approved by the dissertation committee as Ph. D. dissertation at KAIST

DITP 20095405 아비욧 바이유 테혼.Abiyot Bayou Tehone. Why do People Continually Use Social Computing? An Experiential Perspective. 소셜 컴퓨팅 지속 사용에 관한 연구: 경험적 관점을 중심으로. School of Innovation; Global Information and Telecommunication Technology Program. 2012. 136 Page. Advisor, Professor Zo, Hangjung. Text in English Abstract Research on adoption and use of social computing have gain much attention because of the wide spread use of social computing like Social Networking Sites (SNSs) and blogs. Although various studies have been done to investigate the factors contributing to the continual usage of social computing in general, most of these studies have been using static and utilitarian based models like Technology Acceptance Model (TAM) and Theory of Planned behavior (TPB). Most of the previous researches related to usage continuance focused on transactional satisfaction with the assumption that if the...