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The moderating effect of self-esteem on consumer responses to global positioning in advertising Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, Yong-Jin, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017 |
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries Yoon, Tae Jung; Kim, TI Tongil, JOURNAL OF MARKETING, v.88, no.1, pp.97 - 115, 2024-01 |
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