전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce

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Publisher
한국경영정보학회
Issue Date
2007-06
Language
Korean
Citation

ASIA PACIFIC JOURNAL OF INFORMATION SYSTEMS, v.17, no.2, pp.83 - 95

ISSN
1229-0270
URI
http://hdl.handle.net/10203/10839
Appears in Collection
MT-Journal Papers(저널논문)
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