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Showing results 1 to 18 of 18

1
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

Ha, Young Wook; Park, Myeong-Cheol; Lee, Eue-Hun, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346, 2014-12

2
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04

3
An exploratory study of factors influencing repurchase behaviors toward game items: A field study

Lee, Jooyoung; Lee, Junyeong; Lee, Heeseok; Lee, Jongwon, COMPUTERS IN HUMAN BEHAVIOR, v.53, pp.13 - 23, 2015-12

4
Citizen patronage behavior of government social media services: Extended perspective of perceived value with the moderating effect of media synchronicity

Park, Min Jae; Choi, Hyeri; Rho, Jae Jeung, INFORMATION DEVELOPMENT, v.32, no.3, pp.293 - 312, 2016-06

5
Competitive Data Trading Model With Privacy Valuation for Multiple Stakeholders in IoT Data Markets

Oh, Hyeontaek; Park, Sangdon; Lee, Gyu Myoung; Choi, Jun Kyun; Noh, Sungkee, IEEE INTERNET OF THINGS JOURNAL, v.7, no.4, pp.3623 - 3639, 2020-04

6
Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry

Ahn, Jae-Hyeon; Han, Sang-Pil; Lee, Yung-Seop, TELECOMMUNICATIONS POLICY, v.30, no.10-11, pp.552 - 568, 2006

7
Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values

Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06

8
Customer resistance to churn in a mature mobile telecommunications market

Kim, Seungyeon; Chang, Younghoon; Wong, Siew Fan; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.18, no.1, pp.41 - 66, 2020-01

9
Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea

Kim, Moon-Koo; Park, Myeong-Cheol; Lee, Duk Hee; Park, Jong-Hyun, TELECOMMUNICATIONS POLICY, v.43, no.9, 2019-10

10
Differences between LTE and 3G service customers: Business and policy implications

Jung, Wonsuk; Kwon, Youngsun, TELEMATICS AND INFORMATICS, v.32, no.4, pp.667 - 680, 2015-11

11
Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency

Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong-Cheol, INFORMATION TECHNOLOGY MANAGEMENT, v.14, pp.43 - 57, 2013-03

12
Impact of viewer engagement on gift-giving in live video streaming

Yu, Eun; Jung, Chanyong; Kim, Hyungjin; Jung, Jaemin, TELEMATICS AND INFORMATICS, v.35, no.5, pp.1450 - 1460, 2018-08

13
Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce

Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01

14
Predicting Firm Market Performance Using the Social Media Promoter Score

Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung, Marketing Letters, v.33, no.4, pp.545 - 561, 2022-02

15
The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea

Kim, Moon-Koo; Chang, Young Hoon; Wong, Siew Fan; Park, Myeong-Cheol, Information Development, v.31, no.3, pp.258 - 269, 2015-06

16
The role of utilitarian and hedonic values and their antecedents in a mobile data service environment

Kim, B; Han, Ingoo, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.3, pp.2311 - 2318, 2011-03

17
User satisfaction with battery electric vehicles in South Korea

Kwon, Yeongmin; Son, Sanghoon; Jang, Kitae, TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT, v.82, 2020-05

18
What types of switching costs to create under behavior-based price discrimination?

Rhee, Ki-Eun, INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, v.37, pp.209 - 221, 2014-11

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